Baby Boomers and older adults are not immune to substance abuse disorders (SUDs), in fact, a 2013 survey by the Substance Abuse and Mental Health Services Administration revealed that SUDs are on the rise in this population. However, their unique social, emotional, and physiological needs require customized services. By adopting services specific to individuals in their 50s and 60s, treatment facilities can help more patients and get more referrals.
According to Ben Brafman, CEO of Florida-based Destination Hope, Inc., just letting Baby Boomers and older adults know they will be with their peers and not in a group filled with 18-year-olds is an effective marketing tool. Finding effective marketing opportunities can be a challenge since 64% of this group is likely to be on Facebook, while another segment will be easier to reach through community education events and public relations. Brafman also recommends creating an alumni program that can help achieve positive outcomes and be used as a marketing tool.
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